Westraak Guided Tours puts customers first and is awarded WorldHost Recognised Business status

Westraak in Westray has become the latest organisation in Scotland to gain national recognition for its commitment to customer service, after being awarded WorldHost Recognised Business status.

WorldHost is a world-class customer service training programme that has already been used to train nearly over 160,000 people in the UK, including 3,000 ScotRail staff in preparation for the 2014 Commonwealth Games.

WorldHost Recognised Business status is awarded to businesses that have trained 50% or more of their front line staff using any of the WorldHost training programmes and signed a commitment to delivering excellent customer service. With 100% of its staff trained to WorldHost standards, Westraak has officially become a WorldHost Recognised Business.

On receiving the recognition, Graham Maben, Westraak Tour Guide commented:

“We are passionate about service standards and are incredibly proud to have achieved WorldHost Recognised Business status. When our Guests see the WorldHost logo displayed in our Vehicle, they’ll know that we have made a commitment to delivering an exceptional experience for them. Not only does this generate a positive buzz about the service we offer, but it helps to promote Westray as a friendly and welcoming tourist destination.”

Graham continues, “Westraak has operated on Westray for over 12 years and has seen thousands of Guests enjoy what Westraak has to offer in the way of Guided Tours. Now that we have achieved Worldhost accreditation, we will be proud to display the Worldhost logo and continue to give an interesting, enjoyable and fulfilling Westray experience..”

Westraak’s recognition will count towards Westray’s campaign to become a WorldHost Recognised Destination, awarded to areas where 25% of businesses are WorldHost Recognised.

Through the WorldHost Regional Destination Initiative - a national campaign being spearheaded by workforce development charity People 1st - 5,000 businesses, four cities, over 70 towns and a set of islands across 11 Scottish regions1 will use the training to achieve WorldHost Recognised Business and Destination status in the next two years.

The initiative aims to build on the legacy of world-class events like the 2014 Commonwealth Games and Ryder Cup, and transform customer service standards across Scotland’s visitor economy. More information about the WorldHost Regional Destination initiative can be found at

The WorldHost Recognition Certificate is valid for two years and is renewable on completion of a refresher course. In order to preserve the value of the WorldHost Recognition, the programme may be monitored through impromptu mystery shopper visits.

The Scottish regions currently signed up to the WorldHost Regional Destination Initiative are: Aberdeen City and Shire, Caithness and Sutherland, Dundee, East Renfrewshire, Fife, Inverness and Loch Ness, Moray Speyside, Orkney, Perth and West Lothian.

About WorldHost

WorldHost customer service training has been used to train over 150,000 people in the UK, including tens of thousands of volunteers and staff at the London 2012 Olympic Games and Paralympics, who were widely praised for the fantastic welcome they gave to visitors.

Originally developed in Canada – widely recognised as the leading global destination for visitor welcome – and adapted for the UK market by skills and workforce development charity People 1st (, the WorldHost programmes provide a gold standard in training for any business that relies on day-to-day interaction with customers for success. All WorldHost trainers are quality assured and are regularly tested to ensure they continue to deliver world-class customer service training.

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